The Groundhog Day
-inspired video was shot by directing duo Brewer, whose resumé also includes the clip for Jack Ü's "Where Are U Now?
." The visual follows a couple having a potentially relationship-ending conversation, over and over again.
"When we first heard '2U' we were struck by how the music and lyrics supported each other," said Brewer. "The song perfectly captures the emotional phenomenon of loving someone to the point where there's nothing you wouldn't do for them. And we thought it would be great to embrace this idea, being as it's one of our most beloved cultural clichés, and repeat it over and over again to try to see if through repetition a new perspective, a new deconstruction, could happen."
"It's like saying a word over and over again, eventually it starts to lose its shape," they continued. "We hope people are compelled to watch it multiple times because there is a lot of fun stuff hiding in the frames."