This song, written by lead singer by Jello Biafra
, is a typically-DK backlash against commercialization and the stifling effect it has on music. Ironically enough, our primary source for this entry will be from the book MTV Ruled the World - The Early Years of Music Video
, in which Jello Biafra was interviewed and quoted on many topics.
So here's Biafra on initial impressions of MTV: "It occurred to me early on that the name 'Dead Kennedys' was going to be enough that MTV would never play us anyway, so why bother? Plus, how can you turn a Dead Kennedys song into some sex, drugs, and rock 'n' roll thing... well, no, take out the drugs - it's MTV
- with me as the silent film comedian, mouthing the words, trying to look cute. My stuff was never supposed to be cute, any more than it was supposed to be used in TV commercials or something like that. The purpose is to provoke, not to soothe."
Biafra continues: "The way they were laying it down then was, 'This is the way music is going to go. From now on, there is no point in even writing a song unless you know what it's going to look like on TV.' And it occurred to me instantly, 'Well, even if that's what the major labels think, I think this is bulls--t, and so do most of my peers, so I'm not even going to worry about it.'"
Biafra also adds: "I didn't have cable in my house for 20 years, in part because, that way, no bands crashing on my floor could watch MTV on my time."