The song's music video was shot in New Orleans by Karena Evans, with whom Drake worked with on the videos for "God's Plan," "Nice for What" and "I'm Upset
." It begins with the OVO leader trying to win the love of Keke before being chased along by her mom, who is played by The Cosby Show
actress Phylicia Rashad. KeKe is portrayed by Lala Anthony, whose character on the show Power
is named LaKeshia. Could this be an indication that the Kiki in the first verse is in fact a reference to Drake's first girlfriend from Toronto, Keshia Chante?