Emeli explained the meaning of this slow-building piano ballad to Q magazine: "It's about trying to get into the industry, keeping faith in myself when I felt that many of the labels didn't have faith in me. It's about being called a clown or an idiot for wanting to chase after what you want, because people will always say you're rubbish and all the rest of it, but if you don't follow what you want to do then you won't achieve anything fulfilling."
The song's black-and-white video was directed by W.I.Z, who has previously worked with Kasabian and Arctic Monkeys. The clip finds Sandé in a military style interrogation room and its concept concerns making a stand and believing in oneself. "It's about how I felt when I was trying to get signed, I was going for all these meetings and people were looking at me like, 'What do we do with you?'" Sandé said. "It's about not allowing yourself to be judged by others or to be taken for an idiot. I feel the video reflects that."