This is London born R&B singer Estelle's lead single from her third album All of Me. The song was premiered on February 26, 2010 via the singer's official website. Later it was announced that the song would no longer be the first single from the album, after it only reached #103 on the UK Chart. It was replaced with the official first single "Fall In Love," and "Freak" was instead named as only a buzz single.
The techno-happy track features Canadian rapper Kardinal Offishall and was produced by David Guetta. Estelle previously collaborated with the French DJ on his single, "One Love."
The song's lyrics address people releasing their individuality, and its Nabil Elderkin-directed music video reflects this by featuring Estelle in a whole host of looks, including black body paint. The singer described the many looks featured in the clip as a "kind of a metaphor of how you control your life, so you know you have your different personalities and you know you bring them out when you need to."
The song was ultimately left off the final track listing of All Of Me because of its poor commercial performance. However it did feature on both the soundtrack of the Step Up 3D movie and the deluxe edition of David Guetta's One More Love album.