This is the first single released by American singer-songwriter Ester Dean. After some success co-writing hit songs for other artists, including "Never Ever" for Ciara and "Whatcha Think About That" for the Pussycat Dolls, Zone 4 CEO Polow Da Don signed Dean up for his label as a solo artist.
The song features R&B singer-songwriter Chris Brown's vocal on the hook. It was his first appearance on the Hot 100 after his charge for assaulting his then girlfriend, Rihanna.
This song features on the soundtrack of the Lebron James documentary, More than a Game.
The video features Dean and Brown as well as cameos by Keri Hilson, Nelly, LeBron James, Soulja Boy and Polow Da Don. The director, Joseph Kahn, had worked with Brown previously on his "Forever" promo.
Dean revealed to the L.A. Times that the song was originally intended for Ciara, but later caught the attention of Britney Spears. She explained: "Drop It Low,' honestly, was for Ciara, but she didn't come get the song. Then Britney wanted it."
Dean added that when neither artist ended up taking the song, Polow convinced the songwriter to record it herself. "During the demo [Polow] kept telling me, 'You've gotta believe it' as I was singing it. A week later he asked if I wanted to hear my new single."
It really was so easy for Linda Ronstadt to score a hit with her Buddy Holly cover of "It's So Easy." She would sometimes change the lyric to: "It's so easy to have a hit, all you have to do is recycle it."