Photoshop is computer software that can alter images to make people look a lot better, which is standard procedure for press materials. On the face of it, this jaunty oddball tune is a withering critique of celebrity magazine airbrush culture. However, Everything Everything singer Jonathan Higgs told the NME there was more to the tune than meets the eye. "It's imagining what it would be like if you really were like that - you really were one of those creatures and how much of a person you could be," he explained. "And then thinking about computer games and the value of life in computer games, and how you can constantly reappear as this thing that only has one purpose within a very small world that just has no other options apart from to live, or die, or jump over this thing. And if that's the same as being a magazine creature, you just have this one option to be that weird fake thing. Over and over and over again until that person just is... Well, that is what they are. What that must be like to be that person and wake up with that weird silicon face."