712PM

Album: I Never Liked You (2022)
Charted: 8
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Songfacts®:

  • Future introduces listeners to his I Never Liked You album with this thunderous trap track. The song finds the toxic king celebrating the good life as he flexes about his riches and expensive jewelry. Future implies the source of his wealth comes from his drug-dealing past rather than his music, though this is likely rapper bravado.
  • The song also includes Future's flexing about his sexual escapades with the opposite sex, including married women and naked twins walking through his house. There is one woman he regrets having sex with; he's maybe referring to the rapper's baby mama Eliza Reign, whom he's been battling in court over child support payments for their daughter Reign Wilburn since 2018.
  • Asked by GQ magazine what fans should expect from I Never Liked You, Future said, "I'm putting myself out there. Sharing my lifestyle with the world. Sharing my pain with the world. Sharing my ups, sharing my downs with the entire universe."
  • Frequent Future producer Wheezy links up with 808 Mafia beatmaker TM88 for the instrumentation. Their trap beat incorporates a sample from a 2014 track titled "Data 2.0" by Japanese EDM musician Aura Qualic. "Data 2.0" uses Hatsune Miku, a Vocaloid software voicebank developed by Crypton Future Media. Future's fellow ATL rapper Big Boi used the same sample for his 2017 track "Kill Jill."
  • Travis Scott directed the video, which shows Future arriving in a luxurious Maybach with a beautiful model by his side. When not showing off his flashy jewelry in the club, he raps draped in fur in front of a blazing fire.

    Travis Scott previously served as the creative director for Future's "Love You Better" performance on Jimmy Fallon Live!"

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