New Zealander Virginia "Gin" Wigmore first achieved success as a singer-songwriter when in 2004, she won the US-based International Songwriting Competition with her tune "Hallelujah." In doing so, she became the youngest and only unsigned Grand Prize winner in the history of the ISC. Back in her home country, Wigmore built up a sizable fanbase based on the strength of first two long-players, 2009's Holy Smoke and 2011's Gravel & Wine, both of which topped the New Zealand album chart. She also featured on Smashproof's single "Brother," which spent 11 weeks at #1 on the RIANZ singles charts.
The song gained worldwide attention when it featured in a 2012 Heineken commercial that showed James Bond drinking the beer. Wigmore appears in the commercial as the chanteuse singing the tune.
Wigmore told MTV News the song was written about a former boyfriend who "was a total d--k."
Wigmore calls this song "a warning for any future lovers." She explained: "It's telling the girl that's currently dating a man I've dated that he's a bit of a d--k."
The video was directed by Sean Gilligan and is loosely set in the 1920s, with Wigmore wearing something resembling a flapper dress and dancing a Charleston. Gilligan, who is from Australia, also did Wigmore's videos for "If Only" and "Black Sheep."