This club-ready banger is the debut single by Hailee Steinfeld. The Mattman & Robin produced track finds the Pitch Perfect 2 actress crooning:
Can't help myself, no, I don't need anybody else
Anytime, day or night/ (I love me)
Steinfeld told Ryan Seacrest: "It is ultimately about taking care of and indulging yourself. Though it's nice to have someone provide for you - whether that be emotionally, or physically, or with material things - this song really represents the power in providing for yourself."
Discussing the song with New York's Z100, Steinfeld said: "We're fed this false sort of sense of what we're supposed to be like in order to love ourselves. I think this song... kind of highlights the power of loving yourself and empowering yourself."
Hailee Steinfeld gave the song its world-premiere performance at the Streamy Awards on September 17, 2015. The Streamy Awards, popularly known as the Streamys, recognize and honor excellence in online video, including directing, acting, producing, and writing.
This was written by Hailee Steinfeld with the songwriting duo of Julia Michaels and Justin Tranter. It was produced by the Swedish pair, Mattman & Robin along with Captain Cuts, Harvey Mason, Jr. and The Futuristics.
The song is often promoted as a self-empowerment anthem, but Michaels revealed the true meaning in an interview with The New York Times. "It's very clearly about masturbation," she said.
Steinfeld was just 18 when this song was released. Julia Michaels (Justin Bieber's "Sorry
," Selena Gomez's "Good For You
") was just 21 when she co-penned this song. She told Billboard
magazine that it's because she's so young that, "Selena and Hailee feel comfortable enough to tell me how they feel and know that I'm going to do what they say justice by putting it in a song.
The video was directed by Hannah Lux Davis, who is used to spreading the love: her credits include Ariana Grande's "Love Me Harder
" and Lil Wayne's "Love Me
To make the video, a mirrored cube emblazoned with the selfie-ready hashtag #lovemyself was placed in various locations around Los Angeles, with cameras capturing reactions as people walk by. Steinfeld appears wearing a top that says "self service" as she sings from a rooftop.