Warren Fu shot the video during a cold winter day in Tennessee. The director admitted to MTV News
that after seeing ice and hail in the weather forecast, he wondered if they should change the visual's concept. He was especially hesitant to shoot the running scenes as Williams' character, Mercy, is completely naked.
"The idea behind Mercy running bare in the forest was to show a raw vulnerability and to give it a feeling of taking place out of time," Hu explained.
However, Williams was happy to go ahead with their original plan. "'I'm all in. Doin' it for the art, man!'" he said, paraphrasing her.