A.D.I.D.A.S.
by Korn

Album: Life Is Peachy (1996)
Charted: 22 113

Songfacts®:

  • The title of the song stands for "All Day I Dream About Sex." It has nothing to do with the sporting goods company, although it is a common misperception that this is what "Adidas" stands for. The company is named after it's founder, Adi Dassler.
  • A minor radio hit, this song helped Life is Peachy, Korn's second album, debut at #3 on the Billboard albums chart. "A.D.I.D.A.S." was also the band's first song to nick the Billboard Hot 100, bubbling under at #113 (Korn's popularity was never well-represented on these charts). All this led to an appearance on the 1997 Lollapalooza tour, which helped cement Korn's status as a group with mass appeal.
  • Korn's songs are band compositions, with lead signer Jonathan Davis writing the lyrics. On this song, he takes a self-deprecating look at his sexual prowess, pointing out that most of his action happens in his mind.
  • This features a brief appearance by lead singer Jonathan Davis' son Nathan, at the time a newborn. He can be heard going, "ehhhhh!"
  • While the song is not about the sportswear company, the band was often clad in Adidas gear. And while Run–D.M.C. parleyed their Adidas song into an endorsement deal, Korn seemed content to wear the stripes for free.

    Their allegiance shifted, however, in 1998 when the band signed a six-figure deal to promote Puma, who was looking to make inroads with Korn's demographic: kids who swag out in athletic wear. Some fans saw this as selling out, with the band turning their back on Adidas, but there was very little blowback from the deal, and Korn made no secret that they were cashing in. As part of the deal, Puma used the Korn song "Freak on a Leash" in commercials. The Adidas/Puma rivalry goes way back: Puma was founded by Rudolf Dassler, the brother of Adidas founder Adi Dassler.

    The Puma deal didn't last long: in 2001, Korn traded their felines for chevrons, signing a deal with Pony, which also had Staind and Limp Bizkit on their roster. Pony even made kilts and custom shoes for Davis to wear on stage.
  • The music video, directed by Joseph Kahn, opens with the aftermath of a car accident that killed all the band members. They're taken to the morgue where we find out that frontman Jonathan Davis wears women's underwear. Kahn started out directing rap videos and saw this video as a turning point in his career. He told Videostatic: "When I finally got a rock video like Korn, it was fun to take my slick hip hop sensibility and turn it loose on angry white guys. I guess it shocked people."

Comments: 27

  • Robyn from Philadelphia, PaLove the video... The Band's dead... The prostitutes are dead... & The Pimp Lives! LOL! We all gotta face The Man, The Body Bag, The Slab, & The Toe Tag.... someday.
  • Dustin from West Monroe, LaHas anybody noticed a humorous part of the song? In the "clean version", they bleep out "f--king" but they don't bleep out "sex". What's the difference? It's just two words that mean the same thing. I still don't understand why "curse words" are so bad. They're just words that we made up.
  • Nathan Ritz from Paoli, Inthis is a good song, but twisted transister is a lot better
  • Nick from Cairns, AustraliaWhoa, now heres a great teenage anthem! the song and band is awesome and i have to say theres some weird guitar sounds in there like in the verse.
  • Nefpl from Posen, Poland"really thats wat its about.....my friend told me that a fan won and he wrote the song and directed the video...?????...i guess he was wrong?????"

    No he didn't...

    Fan won contest so he directed video of "Alone i Break" not Adidas. And Fan doesn't wrote song "Alone i Break" just directed a video.
  • Patty from Alamo, Txreally thats wat its about.....my friend told me that a fan won and he wrote the song and directed the video...?????...i guess he was wrong?????
  • Dyly from New Knoxville, Ohthis song rocks and i love it man, im a sex addict so i love it, hey man to $hit on me, its a real disease
  • Vince from East London, South Africaso can someone tell me who is sabrina hilson?? from the last line of the song???
  • Keri from Dahlonega , Gacan someone tell me where Jon's son cries in this song. I have listened to several times and can never hear it.
  • David from Lakeview, NcIt's not selling out. Selling out is when you stop playing the music you want to play to play the music that will sell isntead. Just becuase you're endorsing something doesn't make you a sell-out. And to Amtt from California, how can you have different rules for different gneres? That's a double standard, and you ought to be ashamed of yourself.
  • Desiree from Powers Lake, Ndur so right Kira..if they would just listen to the song they would just know what it was about...its not that hard to figure it out
  • Kira from Bonita Springs, Flwow do people really think this song is about a shoe company? they need to listen to the song then cuz they are WAY off
  • Kevin from Indepence, MoUnless, you can supply a quote from John Davis stating that they made a deal with Puma to sport Adidas cloths, then back the hell off of korn. The da*n song is called All day I dream About Sex. Look it up if you dont believe me. I did my research. Did you?
  • Matt from Millbrae, CaLast time I checked, exploiting your fame to make even more money than you're supposed to is selling out. It's ok in the rap/hip-hop circles, but it's kind of a no-no in rock...
  • Austin from Vegas, United StatesIf they signed a contract with Puma, why does Jon still wear Adidas clothes? I saw Korn in concert about a year and a half ago and he was wearing his purple Adidas outfit.
  • Jake from Houston, TxWhat the hell is it with you losers calling everybody a sellout? Just because they sign with someone doesn't mean they sold out. They are just helping to market a shoe company! CHRIST!
  • Krista from Oklahoma City, OkJC Chasez, former member of boyband *NSync, recorded a cover in 2003.
  • Matt from Millbrae, CaIf a band had an allegiance to ADIDAS in the first place, that would be selling out anyway! Signing to Puma made them even bigger sellouts. KoRns awesome, but they need to rethink their decisions and get back to the music.
  • Tony from Woogowoogaa, AustraliaJonathan Davis claimed during an interview on Australian radio it was an acronym for "All Day I Doodle About Sasquatch". Jonathan was made to dress as a Sasquatch during halloween by his overbearing mother. He finds drawing tramua very soothing.
  • Kassandra from Long Island A.k.a Wrong Island, Nyian..... do you think you could do a better job? cause they have over 60 songs i bet you couldnt write 60 songs and make them all sound good korn is doing a great job at making music i dont care if they change to pop music i would still love them but i guess your the type of fan that thinks they "soldout"
  • Tim from Leuven, Belgiumnot at all their best song
  • Ian from New York, NyEve though it's simple this is definitly one of KoRn's best. I wish they would get their act together and write some more good songs.
  • Josiah from Minneapolis, MnThe song is about the tortures of a depressive loneliness. Being lost inside his own dellusions of who he thinks of himself. As such a sexy badass pimp. And how he feels that he can only feel completed by the phusicallity of a relationship. A song of cedependence and a deceived sense that sex makes it all better. Duh!!!
  • Dawn from Rapid City, SdThis song is for all teenagers. Most teenagers think about sex all the time. Thats why it's called "a.d.i.d.a.s." and that stands for "all day i dream about sex." like you could'nt figure that one out.
  • Bill from Philadelphia, PaThe song is about how Jonathan Davis always thought he was a stud but in reality he didnt get any girls so he ended up just beating off and only thinking about sex all the time
  • Jamie from Richmond, TxJim, from Boston, if you have ever heard the song, that is what he says. They never sing 'A.d.i.d.a.s.' in the song they sing, "All Day I Dream About Sex."
  • Jim from Boston, MaI read in the Boston Globe other day that the title is an acronym for All Day I Dream About Sex.
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