The tongue-in-cheek visual casts country bros as video vixens attired in barely-there clothes. "The video helps us put the point across that it's hard being a girl in a country song, Maddie Marlow told Rolling Stone Country
, "and if the guys had to live up to the expectations that we do, I don't think they could do it either."
The clip, directed by TK McKamy, won for Music Video of the Year at the 2015 CMA Awards. It marked the first CMA Awards victory for McKamy, who has also done several of Thomas Rhett videos as well as clips for artists such as Lady Antebellum ("Long Stretch of Love
") and Florida Georgia Line ("Confession
McCamy recalled: "When I wrote this idea, they came to me, and they didn't really have an idea yet. They came to me and said, 'What would you do with this?' I said, 'The only way we can push this thing is to give the audience something that's unexpected, one, and, two, give the audience something that they really didn't know they wanted."