Frontman Chris "Motionless" Cerulli told Kerrang! magazine that this is the song that he's most proud of writing. He explained: "I've always really wanted to do a cinematic, movie-score-type song. Rather than writing it as, 'this verse has to go here, this chorus goes here,' it was more like, 'Let's envisage a scene from a movie, write the music to it and then song over it later.' It came out exactly like I wanted it too. It's probably the coolest thing I've ever done in music."
Dido helped shut down a Neo-Nazi Web site after learning it was using "White Flag" to promote its hateful messages. Owners of the site had misinterpreted the track as racist and thought they represented their white supremacy views.