The song's Benny Boom-directed video finds Minaj traipsing through London and siting on an ornate throne as the self-proclaimed Ruler of Rap. As the Queens MC explained on Twitter, she had to shoot the clip in two separate locations because Lil Wayne "wasn't granted access into London."
The video also features Remy Ma's former friend and Love & Hip-Hop
co-star Rashidah Ali, whom Minaj name-checks on the song in a jab at Remy's alleged plastic surgery. According to Ali, her relationship with Remy crumbled behind the scenes. "I'm not working with Nicki out of spite or payback. Nicki and I were friendly long before the rap beef unfolded with Remy," wrote Ali in an open letter to fans. "The inseparable bond that once was ended a long time ago," she added regarding her friendship with Remy.
Minaj filmed part of the video on Westminster Bridge on March 19, 2017 just a few days before Khalid Masood killed four people
by ramming his car into pedestrians, before fatally stabbing police officer Keith Palmer. Despite reports that the scenes would be cut following the terrorist atrocity, Benny Boom decided to retain those sequences. The decision to keep the Westminster Bridge shots drew negative comments from a number of fans on social media.