Raise Up

Album: Diary of a Sinner: 1st Entry (2001)
Charted: 25
Play Video

Songfacts®:

  • Southern hip-hop artist Petey Pablo reps his native North Carolina on this Timbaland-produced track. The song was released in August 2001 as the lead single from his debut album Diary of a Sinner: 1st Entry.
  • Pablo felt uncomfortable when he first received the music for this song from Timbaland. He explained to Billboard magazine: "It didn't sound like a Timbaland beat at the time. People that knew Timbaland knew him for his signature sound, and that was a sound I had never heard before from Tim. I was like, 'Tim didn't give me the normal Timbaland beat, so I guess he's trying to see if I'm worthy of a Timbaland beat.' So it took me like a day or two to put the song together."
  • Though it took Pablo a couple of days to put the song together, he came up with the hook within a space of a few hours, riding down the highway. He recalled:

    "I remember riding down the highway coming from New York to Washington, D.C. playing the instrumental over and over again. Then it seemed like a helicopter was following me all the way from Baltimore to Washington, D.C., and I just kept thinking, like, 'North Carolina, come and raise up, take your shirt off, twist it 'round your hand,' like this helicopter that kept flying over my head. It started as a joke that turned to, 'Wait a minute, that actually sounds good.'"
  • The Marching Tar Heels accompany Pablo on the chorus. They are the athletics pep band for the University of North Carolina. Pablo recalled: "Tim added that in later. When he gave it to me, it was just a simple loop. The way Tim used to do music is he'd give you a simple loop and be like, 'All right, now rap on it.' Then you give it back to him, and he'd take it and do all this extra amazing stuff to it. I think that came in later."
  • The Marching Tar Heels play the song's hook at UNC football games after the defense makes a third down stop.

Comments: 1

  • Oshaye from Greenville Where was the video made
see more comments

Editor's Picks

Robert DeLeo of Stone Temple Pilots

Robert DeLeo of Stone Temple PilotsSongwriter Interviews

Stone Temple Pilots bass player Robert DeLeo names the songs that have most connected with fans and tells the stories behind tracks from their Tiny Music album.

N.W.A vs. the World

N.W.A vs. the WorldSong Writing

How the American gangsta rappers made history by getting banned in the UK.

Verdine White of Earth, Wind & Fire

Verdine White of Earth, Wind & FireSongwriter Interviews

The longtime bassist of Earth, Wind & Fire discusses how his band came to do a holiday album, and offers insight into some of the greatest dance/soul tunes of all-time.

Ralph Casale  - Session Pro

Ralph Casale - Session ProSongwriter Interviews

A top New York studio musician, Ralph played guitar on many '60s hits, including "Lightnin' Strikes," "A Lover's Concerto" and "I Am A Rock."

Weird Al Yankovic

Weird Al YankovicFact or Fiction

Did Al play on a Beach Boys record? Did he have beef with George Lucas and Coolio? See if you can spot weird but true stories.

Songs Discussed in Movies

Songs Discussed in MoviesSong Writing

Bridesmaids, Reservoir Dogs, Willy Wonka - just a few of the flicks where characters discuss specific songs, sometimes as a prelude to murder.