Ray BLK's first single since signing for Island Records, "Run Run" addresses knife and gun crime. "I wrote the song as a reminder to everyone listening, not to become a product of their environment," she said. "They have the choice to better themselves and rise above their struggles."
The lyrics are based on things that the singer has personally experienced such as seeing a gun for the first time, aged 14, at a party. Ray BLK recalled to The Guardian:
"Two boys started arguing about the music being too loud, and it escalated, and one of them pulled out a gun – I remember being so petrified, everyone running and not really understanding what was happening. Me and my friends only ever spoke about it once after that, which is strange. But I think we were shell-shocked and didn’t want to contemplate what might have happened. Over time we became desensitized to being around that kind of violence."
The visual was directed by Tom Green, who is known for working on the E4 series Misfits. This was his debut as a music video director.