The seven-minute NFSW cinematic video was co-directed by Rihanna and Megaforce, a quartet of French filmmakers who've previously masterminded videos for everyone from Kid Cudi to the Yeah Yeah Yeahs. It originated from an idea that the Bajan star came up with in 2014.
The explicit and violent clip follows Rihanna as she kidnaps and tortures a wealthy socialite, played by Canadian actress and model Rachel Roberts. to get back what she's owed. At the end of the visual it is revealed that the woman is actually the mistress of Rihanna's cheating accountant boyfriend, who is played by Hannibal
's Mads Mikkelsen.
Rihanna described the revenge fantasy story line to Vogue
as, "Just a way to describe a situation. It's a way to be in charge, to let people know that you're all about your business."
Julia Roberts' actor brother Eric Roberts makes a cameo appearance. The Runaway Train
star has featured in a number of music clips, including the ones for The Killers' "Mr. Brightside
" and "Miss Atomic Bomb
," Mariah Carey's "We Belong Together
" and "It's Like That
," plus Akon's "Smack That