Adam Gontier co-directed the video with director P.R. Brown, who has previously worked with Stone Sour ("Say You'll Haunt Me
") Slipknot ("Psychosocial
") and Carrie Underwood ("Two Black Cadillacs
") among others.
Regarding the clip's concept, Gontier said: "It's basically looking out at a few different people in different situations in their lives where they just finally, sort of, stop getting stepped on and end up in a better place. There's a few different ways that people will interpret the video, but it's a really, really cool idea and it's something that I don't think has really ever been done. So, yeah, I'm excited for people to see it and [to see] their reaction, for sure."