This song was inspired by Oleta Adams' "Get Here." Smith told 4Music: "I used that same format with the list of ways that he will never love you like I can."
Many of the songs on In The Lonely Hour were penned by Smith about his unrequited love for another man. He told The Sun: "I was the only one in the relationship. We never even kissed, nothing ever happened. He highlighted something about myself - that I was really lonely. I'd never been in a relationship before and that was starting to affect me."
The black-and-white music video, directed by Sophie Muller (Gwen Stefani, Beyonce, Ellie Goulding), shows Smith with a bunch of guys at a bachelor party.
Who writes a song about a name they found in a phone book? That's just one of the everyday things these guys find to sing about. Anything in their field of vision or general scope of knowledge is fair game. If you cross paths with them, so are you.