After writing all their own material for their first two albums, Simple Plan used some outside writers for their 20008 self-titled third album. The biggest name was Max Martin, who had written huge hits for Britney Spears, Backstreet Boys and Katy Perry. Simple Plan's pop-punk sound wasn't a natural fit for Martin's production, but just about everything he touched seemed to work, so they figured he could be their King Midas as well. It didn't work out that way.
Martin sent them some demos to choose from, but the band didn't like any of them. When they met with Martin, they played him a song lead singer Pierre Bouvier and drummer Chuck Comeau had been working on called "Generation," about how young people deserve a voice. Martin put his trademark production on the song, with trumpet flourishes and thick layers of beats, but it wasn't a good fit. The band put it on the album but didn't release it as a single. They later cited it as one of their least favorite Simple Plan songs.
"He thought the concept of it was really cool, and he thought the integration of that hip-hop beat with the trumpets and all of that was really exciting, so we ended up doing that," Bouvier told Songfacts
. "Working with Max was interesting because he was excited about an idea that we already had. It reinforced that idea that maybe I have the potential to be a hit songwriter. Even though I already had hits in the past, I always felt that kind of insecurity, but now after all those years and all those sessions with people that are so successful, I realize I actually have the talent that it takes to write a massive hit song, I just need to work at it, and work at it, and work at it, and once in a while you'll catch lightning in a bottle and you don't really know why.