Consume Or Be Consumed

Album: Take Control (2016)
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Songfacts®:

  • This groove-heavy track finds Soft Play's Issac Holman speed rapping about consumerism over a huge, filthy bassline. Guitarist Laurie Vincent told NME: "All the Skepta stuff last year gave us the confidence to do it. All of Isaac's lyrics on it are really old ones from when he used to rap when he was a teenager."
  • Mike D from the Beastie Boys produced the Take Control album, and also contributes a guest verse to this track. Holman said: "We were talking about getting Mike to rap on it for ages before – it was our little plan."

    Vincent added: "I took the lyric sheet when he left the studio and I'm going to get it framed - I fanboyed quite hard."
  • The video shows the pair taking part in a hot dog eating contest. The clip won the award for Best Music Video at the VO5 NME Awards 2017.

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