Spose told Artist Direct
the story behind the song: "As far as where the song came from, I've always had self-deprecating lyrics because I don't take myself that seriously. I've played hundreds of live shows and I know on stage that type of stuff gets a nice response. I knew that before 'I'm Awesome.' When I went to write it, I stuck to my skill of self-deprecation and tried to stay on the topic for the whole record. I came up with that hook in like five seconds and, from there, I just filled out the verses around it. I produced the beat to intentionally be corny as f--k [Laughs]."
He added: "I'm poking fun at stuff people find to be so f--king important, and it really isn't in the grand scheme of things. It's minutia—Twitter, Facebook, obsession with celebrity and not really taking any time to live your own life. S--t like that is the underlying message of the record but, on the surface, it's just hilarious."