Frontman Cormac Neeson (from Kerrang! February 21, 2009): "Lyrically I suppose that one deals the most directly with the world we're living in at the minute, the one that as you know yourself has the shallow music industry parties that you've got to go to, and everybody's a smiling face and a compliment and you have to really see through that. There's just some point along the way you just get sick of it. You're just talking like that because you're off your face on coke and you don't mean what you're saying. The Black Crowes influenced this song and there's a bit of AC/DC in there too. It's just a good strong rock 'n' roll song that we have a lot of fun playing live."