The video was directed by Maria Juranic
, whose work includes "Boogie Man" by Grieves and "Optimist" by P.O.S.
She told us about making the video: "It was a bit of a dance. TDWP didn't have much of a direction and I wrote initially a completely different treatment. Something dark and more 'typical' for metal music. But, they liked some of my other work I have done and wanted to further push the concept into a different direction. I dug deep into possibilities of transformation and used a DIY animation style to make it happen. I liked the idea of shape shifting and being part of everything, going down an Alice in Wonderland
rabbit hole, where you explore the impossible. A man stuck in an office and all he has is his mind to escape, like Alice really, and so a journey begins.
I should also say that I am hugely influenced in my earlier career by the Quay brothers, Jiri Trnka and Jan Svankmajer and a few others.
I worked on the video for a whole month, due to limited budget and resources, mainly shot for two days in a haunted house and the rest was a mockup animation set in my apartment in Brooklyn, piece by piece. There were some scenes that were cut due to time and limitations."