• The strumming "Gloria" was released as the lead single from III. The songs on the record focus on three fictional characters: this track's titular character; her son Jimmy Sparks; and Junior Sparks, her grandson.
  • This track introduces Gloria, the family matriarch who inspired by an actual relative of Lumineers vocalist Wesley Schultz's that was an alcoholic. Here, he sings about a family relationship that struggles with substances. Schultz explained to that "Gloria" is a song about "love between an addict and her family."
  • The cinematic video follows the titular character played by actress Anna Cordell as she battles addiction. We see how her alcohol abuse impacts her husband and young child.


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