was happy to finally profit from their work when companies wanted to use their songs in ad campaigns, but Marc Campbell of The Nails had a hard time reconciling his punk sensibilities when offered the corporate cash.
In the late '90s, Mazda asked to use "88 Lines" in an ad campaign. Initially, Campbell refused, saying he's "totally against this idea of rock songs being used to promote big corporations." His bandmates, who were married with children, convinced him to take the deal, but Marc held fast in refusing to sing new lyrics to suit the ad, so a soundalike was used for the new Mazda-friendly lyrics.
There were three commercials in the campaign
that used the song, so it was a nice payday for the band. Campbell tells us that he got tipped to what would have happened if they refused permission. "The guy at the ad agency contacted me privately. He probably could have lost his job for this. He said, 'Marc, if you don't sell us the rights to this song, we're going to duplicate it. We'll change it slightly. But we're going to go ahead and do it anyway and you're going to get f--ked.' That's what made me go, Okay. And that's what they would have done. It's been done time and time again. '88 Lines' has appeared in many, many forms to promote many, many things. Not long ago it was used in the Dexter
ad campaign for the TV show. It was '26 lines About 13 Psychos.' We sued them and won. The State of Massachusetts used it in an anti-drinking campaign, and you know what, we sued them, even though we were behind what they were doing. But it was such a blatant ripoff."