The song only reached #29 on the Country chart and only had moderate airtime on the radio, but Keith told Country Weekly
that he won't change his music just to get more airplay. "It was a song that I just told the [label] staff, 'We're putting this out, so be ready to work it," he explained. "I gave you the ones that you wanted. You've had 'Made in America
' and 'Beers Ago
.' Now we're going to do one that I want.' And they had hell with it. They really struggled getting it played everywhere."
Keith added that he acknowledged the song's lack of appeal to the younger generation was the reason for its poor chart placing. "You can sit on the bus and sing it to two or three people who have never heard it, and they'll just get goose bumps and go, 'Damn, that's powerful," he said. "But you start playing it to a twenty-something audience, and it's like, 'Naw, man, there ain't no mud on that tire. That ain't about a Budweiser can. That ain't about a chicken dancing out by the river. That ain't about smoking a joint by the haystack. That's about somebody dying and s---."