Director Marc Webb told MTV News
the music video for "Rough Landing, Holly" was a sequel to "Ocean Avenue
." Instead of being chased by bad guys through the streets of LA, Key is pursued by his own demons on a trippy journey into the subconscious. "It's about Ryan being chased by his problems and going through his past and his future to try and get away from them. The whole thing tells a story in a really unconventional way, with lots of really radical transitions," Webb explained. "In one scene, he crawls into a suitcase and comes out in an aquatic world. There's another scene where he falls asleep on a floor and then he wakes up and he's on a table, being operated on."