Down in The DM

Album: The Return (2015)
Charted: 13
  • songfacts ®
  • Lyrics
  • Originally included on Gotti's independent mixtape The Return in September 2015, this was released by Epic Records as a single the following month. It became the Memphis rapper's biggest hit to date.
  • DM stands for Direct Message, which is a tool where users on Instagram, Snapchat and Twitter can message each other privately. The function has a reputation as a forum for flirting and the song finds Gotti messaging another man's girlfriend after she posts a picture of her luxury car on Instagram.

    The song came from a true-life situation. Gotti explained to Billboard magazine: "One of my homies was Snapchatting and telling me how it worked. He was giving me the rules because I was new to it - how to check my DMs [direct messages], how to take screenshots. I was sitting at the [studio] console, hearing the beat in the background but listening to my little homie at the same time, and it came together."
  • The minimalist, bass-heavy beat was supplied by Florida-based musician Ben Billions, who also produced The Weeknd's Beauty Behind The Madness track "Often," and his frequent music partner Schife Karbeen.
  • The song's music video finds Yo Gotti playing the best man at a wedding, who is trying to keep the groom from looking at his DMs. The clip also features Cee-Lo Green playing the preacher, Machine Gun Kelly (a groomsman), DJ Khaled (a last-minute counselor) as well as Rae Sremmurd and YG.
  • A remix of the song was released online on February 4, 2016 featuring two racy verses by Nicki Minaj.
  • Ben Billions made the beat in less than 20 minutes. The startling ease with which he co-produced the track was somewhat unsettling. "It kind of f---ed me up for a minute," Billions admitted to Billboard magazine. "I was like, 'If I'm working on a beat for more than 45 minutes, am I putting too much into it?'"
Please sign in or register to post comments.


Be the first to comment...

Mike Scott of The WaterboysSongwriter Interviews

The stories behind "Whole Of The Moon" and "Red Army Blues," and why rock music has "outlived its era of innovation."

Yoko OnoSongwriter Interviews

At 80 years old, Yoko has 10 #1 Dance hits. She discusses some of her songs and explains what inspired John Lennon's return to music in 1980.

Dan ReedSongwriter Interviews

Dan cracked the Top 40 with "Ritual," then went to India and spent 2 hours with the Dalai Lama.

Gentle GiantSongwriter Interviews

If counterpoint and polyrhythms are your thing, you might love these guys. Even by Progressive Rock standards, they were one of the most intricate bands of the '70s. Then their lead singer gave us Bon Jovi.

Jethro TullFact or Fiction

Stage urinals, flute devices, and the real Aqualung in this Fact or Fiction.

Vince ClarkeSongwriter Interviews

An original member of Depeche Mode, Vince went on to form Erasure and Yaz.