Down in The DM

Album: The Return (2015)
Charted: 13


  • Originally included on Gotti's independent mixtape The Return in September 2015, this was released by Epic Records as a single the following month. It became the Memphis rapper's biggest hit to date.
  • DM stands for Direct Message, which is a tool where users on Instagram, Snapchat and Twitter can message each other privately. The function has a reputation as a forum for flirting and the song finds Gotti messaging another man's girlfriend after she posts a picture of her luxury car on Instagram.

    The song came from a true-life situation. Gotti explained to Billboard magazine: "One of my homies was Snapchatting and telling me how it worked. He was giving me the rules because I was new to it - how to check my DMs [direct messages], how to take screenshots. I was sitting at the [studio] console, hearing the beat in the background but listening to my little homie at the same time, and it came together."
  • The minimalist, bass-heavy beat was supplied by Florida-based musician Ben Billions, who also produced The Weeknd's Beauty Behind The Madness track "Often," and his frequent music partner Schife Karbeen.
  • The song's music video finds Yo Gotti playing the best man at a wedding, who is trying to keep the groom from looking at his DMs. The clip also features Cee-Lo Green playing the preacher, Machine Gun Kelly (a groomsman), DJ Khaled (a last-minute counselor) as well as Rae Sremmurd and YG.
  • A remix of the song was released online on February 4, 2016 featuring two racy verses by Nicki Minaj.
  • Ben Billions made the beat in less than 20 minutes. The startling ease with which he co-produced the track was somewhat unsettling. "It kind of f---ed me up for a minute," Billions admitted to Billboard magazine. "I was like, 'If I'm working on a beat for more than 45 minutes, am I putting too much into it?'"


Be the first to comment...

Editor's Picks

Amy Grant

Amy GrantSongwriter Interviews

The top Contemporary Christian artist of all time on song inspirations and what she learned from Johnny Carson.

Ian Astbury of The Cult

Ian Astbury of The CultSongwriter Interviews

The Cult frontman tells who the "Fire Woman" is, and talks about performing with the new version of The Doors.

Song Cities

Song CitiesMusic Quiz

Nirvana, Billy Joel and Bruce Springsteen are among those who wrote songs with cities that show up in this quiz.

dUg Pinnick of King's X

dUg Pinnick of King's XSongwriter Interviews

dUg dIgs into his King's X metal classics and his many side projects, including the one with Jeff Ament of Pearl Jam.


U2Fact or Fiction

How did The Edge get his name? Did they name a song after a Tolkien book? And who is "Angel of Harlem" about?

Yoko Ono

Yoko OnoSongwriter Interviews

At 80 years old, Yoko has 10 #1 Dance hits. She discusses some of her songs and explains what inspired John Lennon's return to music in 1980.