Rapper Rakim Mayers was born in 1988 and was named after the rapper Rakim. Raised in Harlem he started rapping at the age of 8, inspired by local rap group The Diplomats. He adopted the performing name of A$AP Rocky and released a critically acclaimed mixtape LiveLoveA$AP in 2011. Music videos for "Peso" and "Purple Swag" generated further buzz and resulted in Rocky signing a recording deal with Sony/RCA estimated to be worth $3 million.
This song finds Rocky flaunting his success and substantial advance from Sony/RCA. "I said it must be because a nigga got dough," he spits, "extraordinary swag and a mouth full of gold." The Harlem MC proceeds to rhyme about the usual Hip-Hop themes of bragging, women, and drugs.
The song's music video finds Rocky celebrating his swag as he drives around Paris surrounded by champagne and women, clad in Alexander Wang designer wear. "Basically the concept of the video is to be more flamboyant and just to showcase a lot of flashy luxury - old foreign cars and fashion models," he explained in a teaser video. "I need you to know this is all my idea. I'm the flyest motherf---er you know."