The song's music video was directed by Hype Williams, who also helmed Lady Gaga's graphic clip for "Telephone
." The clip was shot from April 7-9, 2010 in Los Angeles. Motherhood apparently hasn't tamed Aguilera as in the racy video the singer is seen clad in various sexy lingerie and dominatrix gear. "It's a very sexy video," she told US Weekly
. "It was about different facets of being 'Not Myself'." She added concerning her young son, "Max came to see me during our tame scenes. He loved it, he really likes the song and says, 'let's get kway-zee!'"