The song's music video was filmed in Los Angeles on March 30, 2010 and also features Ludacris. It was directed by Diane Martel, who previously helmed the clips for the singer's 2006 single "Promise," 2007's "Like a Boy
," and 2009's "Love Sex Magic
The BET network asked Ciara to edit the clip due to its sexual content, but did not get a response. As a result they banned the saucy video. Additionally, according to the singer's official website, it was banned from all UK TV channels.