The song's music video was directed by Diane Martel, who previously helmed Ciara's promos for "Like A Boy
" and "Promise." Ciara said of the promo to MTV News: "It's all about showing another side of me with this video. I'm basically giving you a show you'd see in Vegas - and it's my love, sex and magic show. He's the voyeur and I play with him a little bit. I got my inspiration from the Crazy Horse [Cabaret] show and just from the shows [in Vegas], period. It's giving you the elements of love and sex and magic."