George Strait said that this laid-back song is just about being happy with what you've got. "It says a lot. I mean, all that stuff is all just stuff, and then you die," he laughed. "All that other stuff don't mean a lot…You just can't get too wrapped up in all your things, because it's all just dust like the song says, and you can't get enough, you know, so just be happy with what you have."
"Cruise" climbed from 6-5 on the Hot 100 in its 34th week. In doing so it set a record for the slowest ascent to the Top 5 in the chart's history, which was beaten by Imagine Dragon's "Radioactive" 42-week clamber to #4 three weeks later.