The "Saturnz Barz" virtual reality 360° video was directed by Gorillaz member Jamie Hewlett and it features the animated crew exploring a surreal haunted house.
The haunted house is a real one, located at 220 Hendrie Street in Detroit. The building sits alone in an empty field, across the street from a warehouse.
The clip was viewed more than three million times in its first 48 hours, breaking YouTube's record for the biggest debut of a virtual reality video.
The British voice that announces at the start of the song, "Press the button to begin," is sampled from a children's educational toy called Interactive Planetarium. The device, made by the company Scientific Toys, features narrated audio clips that explain the Solar System.
"Pretty In Pink" by Psychedelic Furs was released in 1981. Five years later, it inspired a movie of the same name starring Molly Ringwald, Andrew McCarthy and Jon Cryer. The song was remixed for the re-release to have more Pop appeal.