The "Saturnz Barz" virtual reality 360° video was directed by Gorillaz member Jamie Hewlett and it features the animated crew exploring a surreal haunted house.
The haunted house is a real one, located at 220 Hendrie Street in Detroit. The building sits alone in an empty field, across the street from a warehouse.
The clip was viewed more than three million times in its first 48 hours, breaking YouTube's record for the biggest debut of a virtual reality video.
The British voice that announces at the start of the song, "Press the button to begin," is sampled from a children's educational toy called Interactive Planetarium. The device, made by the company Scientific Toys, features narrated audio clips that explain the Solar System.