This was released as the lead single from the Welsh band Kids In Glass Houses' fourth album Peace. Lead singer Aled Phillips told The Sun it was the first song that they wrote for the record and it became the blueprint. "It was there early," he explained, "and it set the foundation for everything. I think it gave people an idea of what to expect."
Phillips said regarding the song's meaning: "It's a song about obsession. Being obsessed with someone, desire and what other people perceive to be love."