Songfacts®:

• "Tulum" is one of three bonus tracks on Peso Pluma's deluxe edition of his Génesis album. The song is a collaboration with Texan band Grupo Frontera, who are known for their norteño-inspired music featuring accordions, bajo quintos, and drums.
• Peso Pluma and Grupo Frontera frontman Payo Solís pour their emotions out to a girl they deeply love. She is trapped in a relationship where her worth goes unappreciated. Pluma and Solis urge her to break free from the clutches of her undeserving partner and embrace a brighter future with them.
• As the song unfolds, we delve deeper into the intricacies of the girl's current romance. The other man is wealthy and entices her with lavish gifts and material possessions. However, Pluma and Solís bring forth a different offering - one rooted in genuineness and authenticity. They pledge to create a sanctuary within their lives, one where she will be cherished and valued. In their unwavering commitment, they devote their time and emotions exclusively to her, promising a love that knows no bounds.
• Tulum is a popular tourist destination in Mexico located on the Yucatán Peninsula, on the Caribbean Sea. Renowned for its pristine beaches, captivating ancient Mayan ruins, and an atmosphere that exudes tranquility, Tulum lingers in the hearts of visitors.
  
  Solis namechecks the resort at the beginning of the song, symbolizing a multitude of idyllic vacations spent amid its splendor.
  
  Muchas fotos de vacaciones por allá en Tulum
  Pero sé que tu cora no te hace turum turum
  Translates as:
  Lots of vacation photos over there in Tulum
  But I know that your heart does not make turum turum
  
  Despite the allure of Tulum, the girl's heart remains unswayed, resonating with the refrain, "tulum, tulum."
• Mexican songwriter/producer Edgar Barrera's production guides Pluma away from his signature corridos bélicos sound. Instead, he leads him into the realm of Frontera's sound that intertwines the insistent beats of norteño and the vibrant rhythms of cumbia.
  
  Barrera also worked with Grupo Frontera on their collaborations with Fuerza Regida ("Bebe Dame"), Carín León ("Que Vuelvas") and Bad Bunny ("Un x100to").