Rare Earth was the first all-white pop act signed to Motown Records, who created a subsidiary for them to record on which was conveniently called Rare Earth Records. The group was Motown's effort to change with the times, not so much to appeal to a white audience, but to get songs on FM radio. In Motown's system, they had studio musicians playing on most of the songs, so Rare Earth, which was a full band, didn't fit their formula. This caused some problems as the group didn't adapt well to the Motown system of recording all the instrumental tracks followed by vocals and overdubs. This song was their most successful original effort - they had hits with covers of "Get Ready
" (#4) and "(I Know) I'm Losing You" - and it broke new ground for Motown, providing a Top 10 hit with a white group. One World
was their third Motown release, and it was produced by a Tom Baird, who also worked with Diana Ross and Gladys Knight & The Pips.