Over lush piano chords, Brent Smith sings about the mental struggles that Shinedown bass player Eric Bass endures. Bass produced and mixed the Attention Attention
album. Smith, who wrote the lyrics, explained the song's meaning to Louder Sound
"Eric faces is what is considered to be clinical depression on a daily basis. Some days everything is great, some days the sky is falling in. Often he'll tell me he wishes he could unscrew part of his skull, reach into his brain and take that part of him out and throw it away. But it is a part of him, and he has to work with it. He doesn't have to like it, but he has to respect it. And as a band we all respect him because of it.
It was one of the songs that took the longest to write because I was afraid what Eric was going to think. So this is the part of the record when a person has to have a heart-to-heart chat with themselves in that chair. It's a very conversational piece."