Over a percussive march, Brent Smith snarls about the pitfalls of social media. He explained to Louder Sound
"Kill Your conscience is about that dynamic where you're looking at your smartphone 23 hours a day, and everyone has an opinion, and everyone says what they need to say... often without thinking before they speak. When I walk around I see a lot of people with their heads down. I see a lot of people with the thumbs moving all the time, and there's a real lack of looking somebody in the eye and having an actual physical conversation with them.
Kill Your Conscience is the song about what's out there. To the person inside the building it just seems like nobody cares: if somebody says something positive, there's 25 negative things, just because people need to hear their own voices."