This song was debuted during a commercial break in the middle of the November 20, 2008 episode of ABC's Grey's Anatomy
, the same TV show that first supported the band in 2006 with "How To Save A Life
." The one-minute promo for the song was interspersed with scenes from the upcoming season of Lost
. ABC continued to use this as the promo song for the 2009 series of the Emmy-winning show. In return the Fray agreed to appear on various ABC programs such as Good Morning America
. Slade told Billboard
magazine: "I've always had that camera rolling in my head when I write the songs. When Joe (King) and I do a lot of the co-writing, it's always talking in terms of character development and foreshadowing and conflicts and resolution. We talk in really theatrical terms, so I think that has helped us."