This song is The Weeknd's response to his longtime fans who suggested that his previous album Beauty Behind the Madness
was too commercial. The Toronto native reminds his critics that his new direction was award-winning and commercially successful. He references the breakout success of "Can't Feel My Face
," a song about doing coke, which was nominated for a Nickelodeon Kids' Choice Award nomination.I just won a new award for a kids show
Talking 'bout a face coming off a bag a blow
The track actually lost to Adele's "Hello
" at the ceremony, but The Weekend is able to boast at his ability to get dark drug-filled songs into the mainstream.