The music video was directed by Valo's friend, Jackass
crew member Bam Margera. The clip features actress and singer Juliette Lewis. Valo recalled to Kerrang!
"We managed to rent this location in downtown LA, a grand old theater, and it was unlike anything we have in Scandinavia, so we were all just happily wandering about looking at all the ornamental details."
"It's always fun working with Bam as well," Valo added, "he's professional but not uptight, so the whole thing was really laid back with a lot of laughing."
Margera has also directed three other music videos for HIM, those being "The Sacrament
", "Solitary Man" and "And Love Said No."