Justin Moore got the idea for the song when he was driving his truck. He shared it with Jeremy Stover, Paul DiGiovanni and Chase McGill during a writing session in Florida. "You know, we're a group of married guys," he told The Boot
. "We're talking about the fact that all that stuff you say, like, 'Hell, I'd never go to the mall and hold her purse' - all these things you think you'd never do, well, you will with a woman you love."