The dark video was directed by Gergely Wootsch. It was the first music clip by the Hungarian animator, whose short The Hungry Corpse
, played at the 2013 London Animation Festival. Producer Steve Smith told Promo News
: "Gergely went to a Savages gig before production and realised the raw energy the band communicated was essential to communicate in the clip too. He tried to keep this in mind all the way through the production."
Savages guitarist Gemma Thompson came up with the video concept based on Kurt Vonnegut's time-travelling anti-war novel Slaughterhouse Five
about the terrible impact of the bombing of Dresden at the end of World War 2, The clip focuses on a woman in a munitions factory and the destruction wreaked by the bomb she made. She explained to NME
: "Two or three years ago I read Slaughterhouse Five
, and there's one scene in particular that replayed in my head. The main character, Billy Pilgrim, becomes unstuck in time and loses his grip on reality. There's a war film playing backwards on his TV, so the bombs are being sucked out from the city, back into the bombers."