The song's gangster-inspired music video was shot in London in late August 2012 and directed by Chris Marrs Piliero, whose other credits include Britney Spears' "I Wanna Go
" and Kesha's "Blow
." It was very fun. We got to fend a lot of frustrations with some stunt guys," Tom Parker told MTV News. "I think it's very British. There's another side to London. It's got its grimy parts. I think we wanted to show a dirtier side to The Wanted and a little bit of a dirty side to London and I think we achieved it."
The woman who is bound and gagged that we see in the opening shot is actually Nathan Sykes' friend's girlfriend.